Gift: 3 (A mini sample of their Blue Lotus Eye Serum. Line: 2 (Not really much to the booth but still a decently long line! I think it was because they were selling things as well.) Gift: 4 (A full sized lip + cheek balm? I’m down.)Įxperience: 3 (The founders, Ali and Taylor were there! I wish I could have met them!) Line: 3 (This actually wasn’t as bad as expected! The line moved fairly quickly.) Gift: 4 (A brush that I can definitely see myself using!)Įxperience: 3 (You could get your photo taken with big cut out brushes. Total: 8 Moda Brushes (Royal & Langnickel) We got the choice of hairspray or dry shampoo.)Įxperience: 2 (They had some displays set up, but nothing really interactive.) Gift: 3 (A nice decently sized dry shampoo. Line: 3 (I would say a medium line at about 20-30 mins?) A foil packet? :/ Very unimpressed.)Įxperience: 1 (They had a photobooth set up I think but no one was really working with it while we were there.) Gift: 1 (Probably the most disappointing gift from a brand. Line: 3 (For the gift, I was surprised we even waited the 15 minutes that we did.) I went for the contour stick.)Įxperience: 1 (A bit about their products, but definitely a get-in-get-out booth.) Gift: 3 (The choice between a bronzer, a contour stick, a bb cream, or a blush stick. Line: 3 (We didn’t wait too long, but maybe still around 20 minutes? When we were at this booth Rachhloves was doing her meetup!) A bit of information around the brand but nothing much.) I went for the lip balm.)Įxperience: 1 (Get-in-get-out experience for this booth. Gift: 3 (The choice between a deluxe sized lip balm or a body butter. Line: 4 (A decently short wait at around 15 minutes) The liquid liner isn’t that great but I can see myself using the pencil end.)Įxperience: 1 (The ability to see some of their products? But not really much of an experience at all.) Line: 4 (A decently short wait, maybe 10 minutes?) I will definitely find a use for it!)Įxperience: 2 (there was a big wall we could sign and then also get our pictures taken with our new bags) Gift: 3 (A full sized mascara, not bad at all, but I don’t use mascara!)Įxperience: 2 (Mostly line waiting, but they gave us cute tattoos on our hands to promote their anti-cyber bullying campaign) Line: 3 (This was our second booth so it wasn’t really terrible, but again, throughout the weekend the line wait was close to an hour!) Gift: 5 (The best gift of the weekend in my opinion!)Įxperience: 5 (A consult with one of their makeup artists and ample area to see their new Aqua XL pencils) Line: 1 (For me it wasn’t too bad because we hit it first thing, but I know it ended up getting extremely busy throughout the weekend.) My map below is from after the conference so all the tabs are ripped off.Įach booth I will be giving a rating from 1 (terrible) to 5 (amazing) for their different components: Everyone’s pass included a name tag and a map with little perforated tabs along the side to give to booths to get the ‘free’ swag. We really didn’t need to pre-register on Day 1 as there wasn’t much of a line to grab your pass. The conference was expected to start at 11am, and I had ‘pre-registered’ us the day before. We also spent day 1 with Danielle from Darling Magpie. I went to Gen Beauty with one of my best makeup-loving friends, Leah. I wanted to go through booth by booth what happened, what the gifts looked like, and my general thoughts and suggestions about Gen Beauty (a very picture heavy post)! Just a note, I paid for my ticket and did not qualify for a creator pass. This post will be my Gen Beauty experience. This was the first year the Gen Beauty conference came to Toronto after being in New York and LA previously. Gen Beauty is put on by ipsy, the brand created by Michelle Phan. Generation Beauty (or Gen Beauty for short) is a conference related to beauty and social media where ‘gurus’, brands, and beauty lovers come together. If you’re interested in beauty, fashion or blogging, over the past couple of weeks your feed was probably clogged with posts about Gen Beauty.
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